Honest, practical knowledge to elevate your food
One of the most poetic images I have of Tuscany is that of rolling hills covered with olive trees. Olive groves passed down from generation to generation, century-old trees still as productive as their younger relatives. Tractors rumbling across the fields, pickers on ladders leaning into the branches and large nets on the ground brimming with freshly picked olives.
But beyond this idyllic picture, another reality unfolds: the enormous time pressure once the olives are harvested. Within 48 hours, the liquid gold must be pressed or the quality is lost. Months of slow, sun-soaked growth turn into a race against the clock, with serious consequences if you don’t make it.
An indispensable centerpiece
Olive oil is an indispensable centerpiece of Italian cooking. The backbone of every dish. And with over 500 different olive varieties, Italy is practically a botanical buffet of flavor. Leccino, Frantoio, Moraiolo, Biancolilla, Coratina, Ogliarola, Moresca, Casaliva, Nocellara… and that’s just the tip of the iceb… uh, olive tree.
Italy is the second-largest olive oil producer in the world (after Spain) but number one in passion. Italians are also the world’s top consumers of extra virgin olive oil. And they’ve been doing it long before the rest of the world caught on.
Have you ever stood in front of an olive oil shelf with nothing but ?????!! going through your head? I’ve been there. And I think I might have a solution.
The Honest Kitchen Guide № 1: World of Olive Oil
This little visual guide is for anyone who wants to know more about the most fabulous oil out there. How it’s made, how to spot the good stuff and how to get it onto your kitchen table without disappointment.
A must have for curious cooks, Italian food lovers and anyone who’s ever stood in front of a supermarket shelf wondering which bottle to grab. In 40 beautifully designed pages (as I say so myself ;-), you'll discover the story behind one of the most iconic ingredients in your kitchen.
Instant to download, easy to keep on hand in your kitchen and always up-to-date. Buy once, and whenever I update a guide, you’ll automatically get the new version too.
Download The Honest Guide № 1 ✧ World of olive oil
Coming up next (september 2025)
The Honest Guide № 2 ✧ The art of making pasta